Company History

Jacaranda, Inc. has been offering the original "green" building product for more than 30 years. Today they offer extensive lines of wood and wood-based materials for all types of wall, millwork, cabinetry and specialty applications.

In the early 1970's, founder Dan Whittelsey, Sr., was working for Exxon when he saw an opportunity to export veneer quality logs out of Central America. This region exported large quantities of "stickwood" - dimensioned lumber - but rarely whole logs. The exotic species Whittelsey offered were exactly what the Japanese company, Hokusan, was looking for. Logs were sent to Japan, and in return, Dan brought Hokusan’s "fancy face" plywood and exotic sheet veneer back to the United States. The success of this venture soon inspired Mr. Whittelsey and the founders of Hokusan to form a partnership in 1984. They named the company Jacaranda - the Brazilian word for Rosewood. Since the first exchange of logs for finished products, Jacaranda and Hokusan have continued to develop materials to maximize the yield of every log. Today, SanFoot and SanPly lead the industry for natural wood veneer sheet products.


The demand for lumber, and products made from wood, continues to grow on a global scale. SanFoot® was developed, and continues to be manufactured, with the goal to assure reliable supplies for future generations. We continue to support the efforts of organizations who are working to protect the environment. We do this not only through financial contributions, but also by striving to develop new manufacturing methods to produce higher yields, with less waste, and a minimum impact on the environment.

How and where trees are obtained are important environmental considerations. The species and individual trees used in the manufacture of SanFoot Natural Wood Veneer Wallcovering are selected using the following criteria: maximum yield of the highest quality veneer with the minimum environmental impact.

Our patented process for slicing incredibly thin veneer increases the log's yield by approximately 300%. The same volume of veneer that once came from three trees now only requires one.

Grown Enhanced Species

Forest management has been practiced for many years in the United States, and is a growing trend in other countries. Not tree farms but rather natural forests or reclaimed lands where only a limited number of trees are allowed to be harvested each year. Individual trees may be selected from old growth forests where they are being crowded out by younger, more robust individuals. Removal of aged trees results in a healthier environment for the next generation of trees.

Plantation grown trees are planted specifically for the production of veneer and lumber. Trees that may be endangered in their native lands, are once again available thanks to plantations growing a sustainable yield and reliable supply of otherwise diminishing species. Species in plentiful supply (many plantation grown), are physically altered, reconstructed or dyed to appear similar to exotic species, or to create unique figures and colors not found in nature. The benefits of enhanced species include consistent appearance, reliable availability and are environment friendly. Examples of Enhanced Species include SanFoot RealTec® and FineTec®.

In addition to the careful selection of individual trees for the manufacture of SanFoot, features for safer interior environments have been included in the production of all SanFoot products: